Toshiba plans to start selling super up-conversion DVD players later this year. The new players are projected to enable nearly high-definition video quality from conventional DVD players, which is likely to slowdown adoption of the Blu-ray disc format.
Super up-conversion DVD players from Toshiba will be available by the end of the year, however, no actual details are present. Earlier this year it transpired that Sharp and Toshiba have developed a technology that allows increasing DVD resolution (720x480 [NTSC] or 720x576 [PAL]) to 960p resolution (1702x960 or 1440x960), which should provide nearly full-HD quality, 1080p (1920x1080) as on Blu-ray disc.
After quitting the high-definition video format war by canceling to support its
HD DVD standard in February, Toshiba said it had no plans to manufacture players compatible with Sony-developed Blu-ray disc format.
Even though super up-conversion DVD sounds impressive, as it allows to boost image quality of existing movie collections, a technology that is available only from Toshiba DVD players may not become wide-spread and the market will continue migration to
Blu-ray disc, which provides other benefits over DVD in addition to higher resolution.