Sony is known to create its proprietary memory card standard, Memory Stick, for its own-brand Cyber-shot cameras and Sony Ericsson handsets. Owing to its foothold in respective segments, it generated a sales amount of over $1.7 billion from both Memory Stick and UFD on a relative high ASP than other memory card/UFD.

According to the report, number one DRAM module maker Kingston uses its established global connections to foster its NAND flash memory sales over recent years. Its sales scale of over $500 million in UFD market in 2007 has allowed it to reach a level similar to SanDisk.

Its year-long strategic deployment and channeling in branded sales allowed the synergy of brandname to start emerging since 2006. This emergence is evident in its growing market share in Europe, India and China. By including its success sales record from Japan, it achieved a sales amount of $619 million from memory card and UFD in 2007.

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Danny
DVD News Editor
http://www.dvd-and-media.com