The April survey reports that motivation remains low to purchase a BD player, even as seven out of 10 respondents said that they were aware that Blu-ray is the true high-def format choice. Within the next year.
By April, 4% of respondents owned BD set-tops and 5% owned PS3s. Curiously,
HD DVD set-tops carved out a larger piece at 6%.
“Since Blu-ray Disc player pricing averages more than $300, which is well above the cost for the latest generation of standard DVD players with up-converters,
Blu-ray Disc players may be encountering price sensitivity despite the advanced technology.”
Adults are more likely to buy the $399 PS3 with its gaming capabilities and built-in BD player with Web connectivity (11%) than a straight BD player lacking such BD-Live features (10%). About 4% of people said they would buy one of the upcoming BD-Live set-tops, priced between $500 and $650.
15-05-2008, 08:24
High prices push people away from Blu-Ray
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