When
Sony’s Blu-ray format killed off Toshiba’s HD DVD format in the the high definition DVD war in February, it was expected that Blu-ray players would see a massive sales increase, as consumers realised the format was a safe long-term bet. However, sales figures show that since the beginning of the year, sales of Blu-ray players have actually dropped quite substantially.
As soon as
HD DVD was declared a dead format, Sony went full steam ahead with it’s plans to dominate the future of high definition storage, and predicted a 50% market share with DVD by the end of 2008. However, the NPD Group’s sales figures show that they are a long way off achieving that goal any time soon.
08-05-2008, 09:21
Blu-Ray sales not taking off as expected
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