It has been hinted in the past that MS only backed
HD-DVD in order to disrupt Sony's plans for Blu-ray, and these latest comments certainly suggest Microsoft's move was purely strategic.
"The horse that we're fundamentally backing is the one that says the future of entertainment content is online digital distribution. I would argue that we backed the right horse," Xbox UK chief Neil Thompson told The Guardian.
"If we're sitting here in 12 or 18 months time, we'll be saying, 'Why were people even thinking about a disc format when it's really about digital distribution?' Our strategy's been developed for the last six or seven years, and ever since we launched the platform this has been our big, big, big bet."
Thompson says that Sony's own efforts to get into online distribution show that this is the way-forward,
Blu-ray serving as a stop-gap only.