Propelled by strong sales of 'No Country for Old Men,' total U.S.
Blu-ray software sales since inception have now topped 9 million through the week ending March 16.
According to HMR research, BD unit sales for the first 11 weeks of this year lodged 3 million units, adding to the 6 million the format had sold previously since its launch in mid-2006. The year's strong sales pace puts Blu-ray solidly on track to top at least 15 million units sold for 2008.
Blu-ray disc sales have been averaging 200,000 to 300,000 since the beginning of the year.