Sony is to declare victory in the war for the next generation of DVDs, as talk greatens that Toshiba are preparing to pull the plug on its rival format.
The technology giants' five-year battle is heading for the final straight after retailers and film studios turned their back on Toshiba's high definition digital versatile disk, or
HD DVD, format in favour of Sony's Blu-ray Disc.
Toshiba have admitted that it was "reviewing the situation" relating to HD DVD's, but was adamant it had made no decisions after reports at the weekend company sources were saying it is to give up on HD DVD. This comes after last week's news that Wal-Mart, the world's biggest retailer, would exclusively sell
Blu-Ray DVDs in their high definition range.