Toshiba lost the format war and some Chinese manufacturers jumped in with cheap HD-like players and products, rumors indicate a new war between the two giants,
Sony and Toshiba. In Japan the press enthusiastically speaks of a possible new DVD upgrade that Toshiba seems to be working on.
Speculation last week showed that Toshiba's upgrade should match
Blu-ray's quality and will be much cheaper. This 'killer' is planned to be available in the far east by the end of this year say several websites. If this new upgrade is cheaper, better and backwards-compatible with standard definition DVDs we can expect a new brawl around Christmas.
"At this stage it's impossible to say whether Toshiba's digital media silver bullet will also be able to locate Atlantis, cure cancer and make 'Britain's Got Talent - the Live Show' an entertaining use of an evening, but it can only be a matter of time."