"I’m told MS will upstage Apple with a Monday 9am PDT announcement via press release that the Xbox 360 will get Blu-Ray before Christmas. Price was 'under the current Elite', but I could'nt get any more details."
Microsoft's Robbie Bach denied the company is preparing a Blu-equipped XBox. Bach, the president of Microsoft's entertainment and devices division, added that
Blu-ray high-def disc has yet to perform well at retail.
"If you look at the Blu-ray player market, you haven't seen the acceleration everybody expected," said Bach. "You have to look at how fundamentally compelling the difference is between a progressive scan DVD player and the picture that it can produce and what you get on a High-Definition player. The reality is there is some difference, but most people look at it and say, 'I am not going to pay extra for that.' "
Despite Bach's discouraging words regarding Blu-ray, Microsoft has been known in the past to quickly change its public stance on new products. In fact, since Toshiba pulled the plug on
HD DVD in March, Microsoft has offered conflicting views on whether it will eventually support Blu-ray.
10-06-2008, 08:10
Blu-Ray Xbox rumours shot down yet again
Linear Mode
