Toshiba is working on an extension to the DVD format which will offer video quality comparable to that produced by
Blu-ray and HD-DVD discs.
The company plans to begin selling a DVD player based on the new technology within six months. The new enhanced DVD players will be sold at lower prices than Blu-ray players. Toshiba ceded to the rival Blu-ray format in February 2008 after spending years developing its own HD-DVD next-generation video disc standard.
HD-DVD was backed by a consortium of companies including Microsoft and Intel, while Sony is the lead developer of Blu-ray. The
new DVD player will be backwards-compatible with standard DVD discs. A Japanese report appeared to suggest that the new technology would be able produce much higher-resolution images from existing DVDs.
The modified DVD format relies on a newly-developed large scale integrated circuit chip to rapidly convert the stored video, but no technical details were released. Manufacturers have attempted to extend the lifespan of existing storage technologies by adding additional data which can be used by new players but ignored by older players.
03-06-2008, 08:54
Toshiba to unveil Blu-Ray killer
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