media - Top marks amoung media vendors - NEWS
Maxell Records Top Scores Among Media Vendors in DV Magazine Posted
Wednesday, 11 September, 2002
"Maxell Corporation of America, an engineering and marketing
leader in recordable media products, posted top scores among media
vendors in comprehensive DVD compatibility testing conducted by
The DV Magazine test, which appeared in the July 2002 issue and
is available online at http://www.dv.com, was designed to make DVD
producers, vendors and consumers aware of the compatibility issues
related to recordable DVD technology. The DV review comprised more
than 2400 tests on 68 DVD players from 22 suppliers and five different
DVD media formats from more than a dozen vendors.
Maxell DVD media were evaluated in two test categories: 4.7 GB
DVD-R for authoring and 4.7 GB DVD-R for general applications. In
the authoring test, Maxell topped all media vendors, including TDK
and Verbatim, by achieving a compatibility score of 76 percent across
a broad range of DVD hardware. Maxell was even more dominant in
winning the DVD-R in the general use test by scoring 86 percent
compatibility, well ahead of Imation, Memorex, Sony, TDK and Verbatim.
DV Magazine found a wide variation in compatibility among media
vendors and concluded that DVD developers should show special care
in selecting a brand of media because of the impact different brands
have on compatibility.
According to the review, "There are wide variations in compatibility
with a specific format of media based on the media vendor...Perhaps
the best example of this is in the DVD-R general category where
the worst brand of media had a compatibility rating of only 45 percent,
while the best brand (Maxell) had a compatibility rating of 86 percent.
Because DVD-R for general media is by far the most popular form
of recordable DVD, the data illustrates a very important point for
most DVD developers: media brand matters!"
"These test results confirm our message to DVD developers
and users that the brand of media is critically important in DVD
compatibility," said Peter Brinkman, Maxell's vice president
of marketing. "With almost 20 years of research and development
in optical recording technology and our leadership in bringing new
DVD technologies to market, at Maxell we are acutely aware of the
DVD compatibility challenges and have engineered our DVD-R media
to achieve the highest level of hardware compatibility."
Maxell's 4.7 GB DVD-R discs utilize high-quality organic dye recording
layer materials to ensure quality recording and playback. In addition,
precision substrate formation and alignment, along with improved
disc bonding technologies effectively control disc tilt for outstanding
reliability and durability. After recording, DVD-R discs are read
compatible with DVD-ROM drives, DVD Video players, DVD Audio players
and DVD-RAM drives.
Maxell offers the industry's broadest line of recordable DVD media.
In addition to DVD-R general and authoring media, Maxell also supplies
DVD-RW, DVD-RAM, DVD+R/+RW and the new DVD-RAM Camcorder and DVD-R